Paul Rand was a graphic designer best known for his corporate logo designs, including logos for companies such as UPS, IBM, Enron, ABC, and Westinghouse. Paul Rand had a unique ability to “sell” his abilities to large corporations, and educate them in the merit of graphic design. Paul Rand’s designs were often called
simplistic, but he argued that designs did not need to be “esoteric to be
original or exciting.” Rand also taught design at Yale University. Paul Rand passed away in 1996.
simplistic, but he argued that designs did not need to be “esoteric to be
original or exciting.” Rand also taught design at Yale University. Paul Rand passed away in 1996.
Rand is definitely high on the list of gd'ers to know about! Super.
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