Born in 1919, Max Huber was a very influential Swiss designer who mainly focused in graphic design. After graduating from Zurich’s Kunstgewerbeschule, he interacted widely with other renowned designers of his time such as Hans Falk, Carlo Vivarelli, Josef Muller-Brockmann and Werner Bischof, before launching his career in 1935. After a short spell as an advertising agent, he formed Conzett & Huber in partnership with Emil Schultness but the partnership was ephemeral as he subsequently moved to Milan to avoid joining his country’s military in World War II. Nevertheless, he moved back to Switzerland when Italy joined the war; while in the Italian city he joined the Studio Boggeri. Back in Switzerland in 1941, he teamed up with Emil Schultness and Werner Bischof to form a popular art magazine called Du. One year later, and again in collaboration with Leo Leuppi, Camille Graeser, Max Pill and Richard, he planned an exhibition of his abstract works in Kunsthaus. His partnership with the other five was dubbed Allianz. After the Second World War ends, Huber returned to Milan to work for publishing house Einaudi as a creative director. His experiences in Milan in the following years made him produce very popular and iconic designs. Together with Albe Steiner at VII Triennale di Milano, he designed a number of successive stylish music magazines and record covers. He designed the Italian Grand Prix’s poster at Autodromo Nazionale di Monza’s in 1948, designed La Rinascente’s (a supermarket) corporate logo and cooperated with Achille Castiglioni to create extensive designs for Eni, Montecatini and RAI. He received the esteemed Compasso d’oro award in 1954, and 11 years later in an exhibition in Tokyo met his future life companion, Aoi Kono. In his later years, Huber experimented in personal visuals and taught graphic design at Milan’s Scuola Politecnica di Design and Scuola Umanitaria. He passed on in 1992, and a museum, m.a.x.museo, dedicated to his personal achievement in 2005 in Chiasso.